Typography

What is typography?

Typography is different fonts and different type faces, point sizes and line length.

Typography came from the Greek word 'typos'.
People that produces typography are typesetters and  compositors, journalists, typographers, graphic designers, art directors, comic book artists and graffiti artists.

What are legibility and readability? 

Legibility refers to perception, it's a function of typeface design.

Readability is essentially the way in which the typeface is presented and it refers to compranhasion. 

Leading is the space between lines.

This is how leading works like. If we would not use leading while writing the text would just look messy and bad.

Tracking is the space between the letters forms.

There's an example of tracking. Some words has sometimes needs more to have more space between the letters just to be highlighted but when we continue writing it is important to keep the space between the letters the same. If we wouldn't do that the text would look bad and hard to read. 

no tracking applied - it's good when we use no tracking while writing normal texts without any points we don't want to highlight.

expanded tracking - I'd say I would probably use expended tracking while trying to actually highlight something like a title while writing an essay or something similar. 

condensed tracking - I'd use condensed tracking while writing somryhing

expanded manually 

Kerning is the process of adjusting the spacing between 1 or 2 characters.

That's the example of kerning. Kerning just shows us space between two letters. It's similar to tracking but it's just about two letter characters and the space between them. 

All of those types of typography have a really big role in typography world. If we would not use them, our texts would look bad and unreadable. It is especially important for essay's, CV's or any different important kinds of text. 

What are font families?  

Font families are selection of fonts that work well together and compliment each other. They also specify a list of similar and prioritized fonts and generic family names.

The example of font family:

Font families have two types

Serif  is the type of font that has those tiny little lines.
That kind of font is also more traditional and used in invitations or articles and by relevant institutions.
I usually work with Serif type of font because it's more suitable for me and I think it makes your work look more professional and special.

San serif doesn't have those lines (called serif) in its type. It's also more modern that just the simple Serif type. This kind of font is used in magazines for teenagers or TV news.

Poster Analysis Task

This poster is coloured with pastel and calm colours. By looking at it you feel calm and I think that's the message the designer wanted to show us. Every single thing on this picture gives different vibe while looking at it. The pink mountains look peaceful and calm and that's the first thing you look at while looking at the picture. The sky is grey-ish, blue and cloudy which gives the picture a scary and creepy mood. The water that's under mountains is also giving you those vibe but because there's a lot of blue used in the water it shows how deep it is and how makes the whole picture even more interesting. 

This picture is the one I saved from Pinterest. it shows a positive message and gives us positive vibe. The yellow colour in the background isn't the by mistake, because yellow is a happy colour and it reminds us of sun and happiness. The font used in this picture I think is script style of font. It's quite childish but it suits the picture very good.

Gestalt principals

Gestalt is a German word meaning shape or form. This theory was formed by three different German psychologists in the 1920's.

The theory is a psychology concept based on how the human brain reacts to visual perception/ different shapes and how we unconsciously group entities together based of the similarities. 

Types of Gestalt:

Proximity: The Gestalt law of proximity states that objects or shapes that are close to one another appears to be in one group. Even when the shapes are a bit different but they are still close to each other they still are in the same group.  

Clousure: Is when brain perceives forms and figures in their complete appearance despite the absence of one or more parts. 

Continuity: Explains how our brain experiences visual lines of elements that are grouped together.

Similarity: States things which share visual characteristics such as shapes, size, colour

Symmetry: Grouping law that states elements are symmetrical to each other tend to be perceived as a unified group.